For my Theme Project I decided to create a new brand revolving around Fitness and a heathy lifestyle. Starting off with creating the brand name Fitness Plus I created a logo that was a wordmark logo. I used the logo to create some merchandise as well such as a T-shirt and a water bottle. Lastly creating a social media animation was an important way to help show of this brand as well. Having these elements above I felt were a good way to start off a brand idea.